Studio of DeEtta Schey

A whole creative department, on retainer.

19+Years in creative
American Horse Publications award winner
2007Independent ever since
What I actually do

More than a designer for hire.

Most freelancers hand you files and disappear. I run the whole creative function: the strategy, the design, and the quiet systems that keep it all from turning into chaos.

Fractional creative leadership and senior design for small teams tired of running marketing on adrenaline. Nineteen years building it in the equine and veterinary world, now open to brands of every stripe.

i.

Creative leadership & operations

The part that sets me apart. I build the intake, the workflow, and the asset library so your marketing runs like a department instead of a scramble.

  • Intake & project systems
  • SOPs and creative workflow
  • Digital asset management
  • Vendor and photo direction
ii.

Brand & design

Identity, print, and digital that looks like you spent real money on it, because the strategy underneath it is sound.

  • Brand development & guidelines
  • Print & collateral
  • Digital & social design
  • Campaign concepts
iii.

Marketing planning

A calendar instead of a panic. We map what is coming, build ahead of it, and you stop making everything at the last minute.

  • Seasonal & campaign planning
  • Coordinated rollouts
  • Messaging alignment
  • Proactive recommendations
Selected work

The proof is on the page.

This is the work I lose track of time on. Made with more care than the budget usually calls for, because I don't know how to do it any other way.

Equine editorial magazine spreadPrint

Print & collateral design

Editorial, brochures, and print that looks considered.

City Bark brand identity on a dog bandanaBrand

Brand Identity

Award-recognized identity work built on real strategy.

Project workflow board on screenCreative ops

Intake & workflow system

Intake, workflow, and one source of truth for every file.

Freedman's event banner displayPrint

Event & sponsorship collateral

Print and signage for major industry events.

Social media post on a phoneSocial

Social Support

Considered, on-brand content for Facebook, Instagram, and LinkedIn. Professional, not gimmicky.

Turner Insurance Group branded merchandiseBrand

Small business refresh

From scattered look to a brand that holds together.

Why it works

This is seriously why I love working with you!! Other than some photo changes, this is DEFINITELY what I had in mind! You just took a huge weight off my shoulders as I now feel like we are FINALLY moving ahead!!

Angela WhiteSusquehanna Realty Management

SteadyA real plan instead of last-minute scrambles
FindableOrganized assets, on brand, every time
OnePoint of contact who knows your brand over time
DeEtta Schey
The person behind it

Hi, I'm DeEtta.

I have spent nineteen years making marketing look good and, just as important, making it run. I started in the equine world back in 2007, building a creative agency from a single design request on a horse forum, and went on to win two American Horse Publications awards along the way.

Since then I have led creative inside busy organizations and run my own studio, which taught me how to do a department's worth of work without dropping the ball. That is the thing I bring to a smaller business: senior-level design, plus the systems that keep it sane.

My roots are equine and veterinary, and I am proud of them. But the work travels. If your brand needs a steady hand and a real plan, we should talk.

DeEtta

How we work together

Pick the level of support you need.

Monthly retainers, so your marketing is steady and your budget is predictable. No surprise invoices, no scrambling.

Budgets are real, and I'd rather find a fit than lose a good client over a number. Tell me what you're working with and we'll size it together.

Essential
For small teams that want a polished, consistent presence.
  • 8 to 10 hours of creative support a week
  • Print and digital design
  • Bi-weekly strategy calls
  • Organized, on-brand asset management
Start here
Most popular
Strategic partner
For growing brands that want real planning and coordination.
  • 12 to 15 hours of creative support a week
  • Coordinated print and digital campaigns
  • Bi-weekly strategy and planning
  • Proactive recommendations
  • Priority scheduling
Let's talk
Fractional management
For organizations that need creative leadership across everything.
  • 20 to 25 hours of dedicated support a week
  • Full oversight of campaigns and planning
  • Weekly creative leadership calls
  • Advanced asset and workflow management
Let's talk
No pressure, just a conversation

Let's see if we're a good fit.

Tell me what is on your plate. If I can help, great. If someone else is a better match, I will say so. Either way you will leave the call with a clearer head.

[email protected]